credits: Ed Ruscha
Berlin-based location of the art gallery Sprüth Magers shows a selection of early photographs, books, drawings and films by Ed Ruscha. In response to the American photography in the 1930s and 40s Pruscha developed a conceptual approach that found expression in limited editions of small books named Twentysix Gasoline Stations (1963) or Some Los Angeles Apartments (1965). Instead of placing value on the rules of conventional photography he disregarded the compositional, perspective, formal and contentual aspects of a picture and solely focused on serial repetition. Ruscha thereby captured the predominant monotony of places at the American West-Coast in that time.