Case Study / Step I / models: Georgette Rusalinda & Baron Mucki //
Georgette: dress: Madames With A Mission, hair: Faschingsprinz, shoes: model`s own, Zara //
Baron Mucki: dress: Madames With A Mission, scarf: Thierfelder Manufaktur, stockings: model`s own, Calzedonia, shoes: model`s own, Pleaser
Case Study / Step II // location background: Hochhaus Neue Donau, architect Harry Seidler
These photos are part of the series Case Study which I produced in the frame of the current W?ATF – What About The Future? Pop-Up Shop in Vienna. The whole series will be on display at W?ATF Pop-Up Shop @ KunstRaum Sonnensegel, Preßgasse, 1040 Vienna until July 30, 2011.
Concept: At first visitors choose an outfit from the current W?ATF selection. A step by step documentation shows the whole outfit coming up as well as the transformation through fashion. In a 2nd step the original background is replaced by an image of urban space in Vienna. The interaction between people, clothing and environment constitutes new spaces.
Idea / Concept / Photos: Carmen Rüter
Fashion: from a selection of W?ATF Pop-Up Shop 2011
Location: KunstRaum Sonnensegel / pro mente Wien